Raising Awareness of... something...

OK, just before I start, I'd like to point out that I know this is the second Facebook-based rant that I have posted in two days, but it happens to be things that are bugging me....

So anyway, I was on Facebook a few days ago, when women started changing their status' to a colour. This intrigued me, especially as if you asked any of the women in particular then they'd send you a private message if you were another woman, but if you were a man (like I am) then they just wouldn't tell you. After a little investigation (one of the many situations where Google is your friend), I discovered that the colours being listed were bra colours.

OK, fine. True, this gave me information about some people I didn't really want, but fine.

Then I read this, and got thoroughly confused. So this was all part of a scheme to promote breast cancer awareness? Surely the fatal flaw with this plan is that it didn't post awareness, because unless you googled it (or alternatively until the press picked up on it) you had NO IDEA WHAT THE HELL WAS GOING ON!

Seriously, isn't the point of promoting awareness to, you know, promote AWARENESS, not confusion?

And now, there appear to be other status' bouncing around Facebook. In the last two days I've seen people putting up things like "Soft and Slow", "8", or "3 1/2 inches :(".

And in all these cases I have absolutely no idea what is going on.

I don't care that much, but the strangest thing is that I find it sexist. I don't like being excluded from things because I'm a guy. I don't mind being excluded because I don't know what's going on, or I don't understand, or I don't care, but this "Women only" attitude is irritating.

What, may I ask, is the point in not telling us men? Would it have had a knock-on effect where less people would have had awareness raised of your bra colour? No. It's just stupid.

Having just spent a few minutes on google I've uncovered this which tells me that the three things that have been posted so far are Bra Colour, Shoe Size (with inches written after it), and Hair style.

I'm not knocking the approach, I'm all for new methods of advertising / information (just look back at viral marketing campaigns for films such as the Dark Knight), but surely if I have to go and dig up the information, then it's not so much raising awareness as TYPING IN RANDOM CRAP.

I'm done now.

Oh and in case you're wondering... Red.

:)